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CONTACT |
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Headquarters: Weston/Fort Lauderdale, Florida
Phone: (954) 888-9223
Tampa, Florida Office
Phone: (813) 464-2410 |
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info@iescrm.com |
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Microsoft Dynamics CRM Analytics Accelerator Add-On
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The Analytics Accelerator for Microsoft Dynamics CRM 4.0 is comprised of a set of templates, sample code, documentation, and tools that enable Microsoft partners and customers to leverage several Microsoft Business Intelligence products including Microsoft SQL ServerTM 2005, SQL ServerTM 2008, Microsoft SharePoint®, Microsoft PerformancePoint® and Microsoft Office Excel® to deliver tailored business analytics solutions for Microsoft Dynamics CRM 4.0. It is important to stress that many of the elements delivered with the Analytics Accelerator for Microsoft Dynamics CRM 4.0 do not require any additional software license investment as you already have an these products as part of your Microsoft Dynamics CRM 4.0 deployment! You already have Microsoft SQL Server and typically you will have Microsoft Office 2003 or 2007 and can therefore take advantage of the dashboard reports as well as many of the SQL Server Analysis Services (SSAS) elements. It has been a key objective of the Analytics Accelerator to deliver business insight value without the need for additional software license investment, however, should you have invested in products like Microsoft Office SharePoint Server (MOSS) or Microsoft Office PerformancePoint Server then there will be additional capabilities you can utilize within this accelerator.
In delivering this accelerator, there is a realization that organizations are at various levels of sophistication in transforming CRM data into meaningful business metrics. With that in mind, the Analytics Accelerator for Microsoft Dynamics CRM 4.0 is broken down into components geared at three distinct levels of business intelligence expertise:
- Basic – Organizations that have an overview of the reporting capabilities available out of the box through Microsoft Dynamics CRM, SQL Server Reporting Services (SSRS) and Microsoft Excel. For organizations at this level, the Analytics Accelerator for Microsoft Dynamics CRM 4.0 provides a set of custom SQL Reporting Services dashboards and detailed instructions for tailoring these dashboards to their specific requirements.
- Rationalized – Organizations that are looking to move beyond basic operational dashboards, and seeking to gather and present trending data as well as seeking to provide business users with an ad hoc reporting environment driven by a SQL Server Analysis Services (SSAS) cube. For organizations at this level, the Analytics Accelerator for Microsoft Dynamics CRM 4.0 provides a SQL Analysis Services cube that can be installed against version 4.0 deployments, as well as a sample SQL Server Integration Services (SSIS) package for capturing trending data related to the sales pipeline.
- Dynamic – Organizations that have familiarity with both reporting services and analysis services, and are eager to move to the next level of performance management. For organizations at this level, the Analytics Accelerator for Microsoft Dynamics CRM 4.0 provides an enhanced SQL Server Analysis Services (SSAS) cube that includes an accumulating fact for gathering detailed trending information on the Sales pipeline, a set of data mining models to engage in predictive sales and service analytics, and a set of Microsoft Office PerformancePoint Server dashboards for full rollup of business metrics into an executive scorecard.
WhitePaper
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