As with any Microsoft product, Microsoft Dynamics CRM has a fairly rigorous certification process. Obtaining Microsoft Dynamics CRM Certification—or engaging with employees and contractors who have MS Dynamics CRM certification—can offer some significant benefits, both in terms of internal management and client servicing.
1. Remaining Current on New Microsoft Dynamics CRM Features
Microsoft Dynamics CRM is updated frequently with new features and options. An IT professional can quickly fall behind if they aren't regularly updating their knowledge. The certification process will ensure that an IT professional is up to date on current standards and features and that they remain current. When paired with a consistent training process, certifications ensure that all employees are operating at the same standard of knowledge and that they know the products that they are using well.
2. Learning About the Best Microsoft Dynamics CRM Configurations
MS Dynamics CRM is an advanced suite with many configuration and deployment options—including the ability to deploy it either online or on-premise. Through the certification process, you will learn about the different configuration options and how they can impact the performance and functionality of the suite. While learning about a CRM solution "hands-on" is an important experience, there are some things that you may never learn if you aren't directly taught.
3. Finding the Best Ways to Implement Microsoft Dynamics CRM
The certification process provided by Microsoft includes how to implement MS Dynamics CRM for multiple environments. This will give you a broader overview of how MS Dynamics CRM is best used and how the suite should be applied in different situations. Many non-standard and unique business use cases may require a specific implementation strategy, which is not something that an individual would learn through the course of their normal work.
4. Remaining Competitive with Microsoft Dynamics CRM
As one of the leading CRM packages, experience with MS Dynamics CRM is highly desirable. But because there are many IT professionals who have worked with this CRM suite, it can be difficult to remain competitive. IT professionals can use certifications as a way to not only prove their experience and knowledge, but also to differentiate themselves from their competition. IT professionals who have limited work experience or limited educational experience will find certifications very useful.
5. Getting Credit Towards Microsoft Specialist Certification
The certification provided for MS Dynamics CRM can also be applied to eventually acquiring a Microsoft Specialist Certification. An MSC can be very valuable to everyone from IT employees to IT contractors, by showing that they have the knowledge to work with a wide array of Microsoft products. Having employees with MSCs can also be valuable for a company, as they will be able to show that all of their staff members are extremely experienced.
For CIOs and CTOs, having employees with Microsoft Dynamics CRM Certification is the best way to ensure that their staff members are well-trained and knowledgeable about the product, its installation, and its configuration. For IT professionals, an MS Dynamics CRM certification is one of the easiest ways to get their foot in the door in a highly competitive market. Either way, it's undoubtedly true that the certification will aid anyone working directly with Microsoft's CRM suite.