Here’s the hard truth about even the best software; it cannot fix broken processes. This is especially true in the area of sales and customer service, where the best practices your team adopts can have a real impact on the corporate bottom line.
Companies that haven’t invested in business profitability and productivity tools like an ERP platform or a CRM will likely have no idea of the differences between these two powerhouse types of software. To start understanding ERP vs. CRM, we must first define the acronyms:
Like a lot of Microsoft products, Dynamics CRM is pretty intuitive. That’s because Microsoft cornered the market years ago with their office products and has used that time to hone their offering. So all of the tools in the Dynamics 365 universe have a similar look and feel that is comfortable to the average user.
If your business is looking for a new CRM, it's likely that your choice has come down to two of the major contenders: Microsoft Dynamics CRM and Salesforce. Microsoft Dynamics CRM and Salesforce are both powerful, popular platforms that are heavily used throughout many industries. When comparing Microsoft Dynamics CRM vs Salesforce, it's important to first identify your needs as a business. Often, the decision the two will come down to the company's priorities and whether or not the platform has the features that they require for their day-to-day operations. In general, Microsoft Dynamics CRM is the more robust of the two platforms, while Salesforce may be considered a simpler, more entry-level solution.