CRM software is specialized to fit the needs of different industries and business models. It is most easily understood as business-to-business or business-to-customer software, but there are also platforms designed for nonprofit organizations and other entities. There are more robust versions tailored for large corporations and more basic versions for small businesses. A SaaS model is based on an online subscription instead of a company purchasing the software. In the content below, we'll go over CRM for business uses such as CRM in marketing, and sales forecasting software.