Microsoft Dynamics 365 Blog

A look into the world of Microsoft Dynamics.

Why Microsoft Dynamics Is a Potent B2B Marketing Automation Platform

Posted by Alanna Friedberg on May 17, 2023 4:34:17 PM

As the business-to-business (B2B) buyer’s journey evolves, marketers find themselves challenged to find new ways of making connections. Marketing B2B products is more complex, especially when product features aren’t immediately visible to potential customers. Microsoft Dynamics 365 employs B2B marketing automation to help marketers establish personalized experiences to show potential leads how they could benefit from a new product or service.

Read More

Topics: B2B vs B2C

B2B vs B2C and CRM for Business

Posted by Alanna Friedberg on Sep 10, 2015 3:18:12 PM

CRM software is specialized to fit the needs of different industries and business models. It is most easily understood as business-to-business or business-to-customer software, but there are also platforms designed for nonprofit organizations and other entities. There are more robust versions tailored for large corporations and more basic versions for small businesses. A SaaS model is based on an online subscription instead of a company purchasing the software. In the content below, we'll go over CRM for business uses such as CRM in marketing, and sales forecasting software.

Read More

Topics: Microsoft Dynamics CRM, Microsoft Gold Certified Partner, CRM Software, B2B vs B2C, Microsoft Dynamics Solutions