Most organizations today have data held in different business areas. For example, the accounting department might store information in one place, while operations might use a separate database. That doesn’t account for cloud-based enterprise resource planning (ERP), customer relationship management (CRM), and point-of-sale (POS) tools in use.
Having so many disconnected data sources makes it harder to understand what customers want and how your organization can provide them with an optimal experience. That’s where Microsoft Dynamics 365 for AI, which has evolved to Microsoft Dynamics 365 Customer Insights, can be a big help.