The digital landscape is alive with the sounds of abbreviated software monikers, from SaaS and AFFS to ERP and CRM platforms; the latter, such as Microsoft Dynamics CRM is touted for its ability to keep salespeople, marketing and customers all engaged in more meaningful interactions. All with more profitable outcomes.
But it’s not uncommon for company decision-makers to question the benefits of CRM software: they may feel it makes sense for larger companies, not necessarily for a small, growing business.
But CRM is not the new-software-on-the-block that’s susceptible to flagging trends. In fact, back in the ‘90s, contact management software began its evolution into the sales force of companies of all sizes.
Today, it is often married with the latest enterprise resource management software as well, such as Microsoft Dynamics ERP, offering a single, database management system to handle business processes and engage customers on a more meaningful basis.
On-premise, or online, Microsoft Dynamics CRM continues to be a workhorse business tool. In fact, the Redmond Giant recently released an updated version for Dynamics 2015. But for thoseSMBs still not ready to turn to the cloud, Microsoft has also completed a major update for its on-premise Dynamics platform (version 7.0)
Dynamics CRM 2015
The enhanced features of this new release is the software’s ability to provide more opportunity for team collaboration, whether in marketing or sales---users can access a visual rendition of sales data within named locales and in real-time.
“Dashboards” take a prominent role in this versions mobility capabilities. The module gathers key data across specified departments to help increase sales productivity. The displayed data represents sales information, forecasts and even customer purchasing histories to allow more opportunities for cross-selling and customer engagement.
Dynamics CRM / Social Listening is a feature available without extra cost to online subscribers. This allows users to connect with “customers, prospects and partners.”
Discover the many levels of productivity achievable through Microsoft Dynamics. Contact us today. Discover what it means for customers of Internet eBusiness Solutions to work with a certified Microsoft Gold partners. This designation requires partners to provide customer references showing evidence of vendor-assisted solutions using Microsoft products and technology.
